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Tell Your Story
Have you ever been to a vineyard? Or maybe just your local grocery store or wine shop while someone was there handing out free samples. There is a rule in marketing that stories sell. And the wine industry has certainly used this strategy to their advantage. Here is how it goes:
You visit the winery or grab a free sample in your grocery aisle. While you are trying this wine for the first time, you are told a story. The representative will wax poetic on the grapes, describe how the wine-maker chose his particular plot of land, describe the vineyard to you, give you some company history, maybe even go into detail on how the grower pricked his finger on a thorn while he was picking the grapes or describe the creek that meanders through the property. There is a reason for all this detail.
Storytelling helps bring the customer closer to your product. If you are looking at 2 bottles of wine in the grocery aisle and you actually know something about one of them, which one are you going to purchase?
Let’s imagine you are an accountant. Which paragraph will be more appealing to someone who is visiting your site for the first time:
We deliver a broad range of accounting, payroll and tax solutions, backed by technology, business analytics and consulting services that help create valuable relationships between our clients, their customers, employees and regulatory authorities.
We stay on the cutting edge of tax law developments so that you don’t have to. We do not believe in a set it and forget it system, our clients are our top priority. We are always striving to be better so our clients achieve more.
As we grow as a company, it has become more and more important to explicitly define the core values from which we develop our culture, our brand, and our business strategies. These are the ten core values that we live by:
Deliver WOW Through Service
Embrace and Drive Change
Create Fun and A Little Weirdness
Be Adventurous, Creative, and Open-Minded
Pursue Growth and Learning
Build Open and Honest Relationships With Communication
Build a Positive Team and Family Spirit
Do More With Less
Be Passionate and Determined
Be HumbleDress Code: Casual Dress Code and Hawaiian Fridays401k: Ability to set aside up to 6% with a 3% company match
Employee CoverageMedical: Blue Cross HMO/PPODental: Blue CrossVision: Availablelife Insurance: Not Available
Dependent CoverageMedical: Blue Cross HMO/PPODental: Blue CrossVision: Availablelife insurance: Not Available
First Year Paid Days OffSick: 5Vacation: 10Holiday: 6Personal: 3
Job Title: Administrative AssistantOpen Job Title: Branch ManagerOpen Job Title: Event CoordinatorOpen Job Title: Receptionist